
Market Size
14B
Meal Kit Delivery Industry in the US in 2023
8B Subscription Based, Heat-n-Eat Single Serving
The Subscription-Based Segment that focuses on Heat-n-Eat, single service kits captured the largest share of more than 57% in 2022 in the meal kit delivery services market
50M
People diagnosed with Autoimmune Diseases in the US
21%
the percentage of the $11.2B Paleo Market focused on AIP, capturing $2.4B dollars.
Industry Annual Growth Rate of 18.7%
The Competition

>15M Annual Revenue
Offering AIP Compliant Heat-N-Eat Meals Shipped Nationwide.
Years in AIP Business - 4
Paleo-on-the-Go launched about 12 years ago as a Paleo Catering company. Around Covid, they shifted their model to focused on Heat-N-Eat, AIP Compliant offerings only.
Strengths:
Funding
Established Customer Base
Funding
Established Customer Base
Our Advantages

AIP Certified Practitioner Approved
We are the only AIP compliant meal delivery service approved by AIP CC Co-Founder Jaime Hartman, M.Ed, NBC-HWC, FNTP and featured at the AIP Summit.
Higher Protein Quality
All of our meat at Pasture-Raised, Grass Fed/Grass Finished and never fed corn and soy. We blend organ meat in many of our meals to increase healing. We use Wild-Caught fish and Seafood only.
Bring the Nutritionist to your table
We optimize our customers' healing by adding NUTRIENT ABSORPTION TIPS with every meal.
We offer WELLNESS PACKAGES which include one-on-one Functional Heath Assessment with an AIP Certified Nutritional Therapy Practitioner to help you reach remission faster.
Safer Packaging
Every aspect of our brand if focused on healing. Because of this, we choose to package our meals in plastic-free, plant-based food trays that are freezer and oven safe.
Read the ScienceCompetitive Pricing & Larger Portions
We make sure your body has all the protein it needs to heal by offering 4.5-5.5oz of protein per meal instead of the traditional 3oz.